ICHI is a contemporary Danish Scandi Cool brand founded in 1999 with the design ethos of providing affordable, easy to wear, contemporary and fun fashion with an ethical heart.

THE LOOK:
From beautiful printed dresses to softly structured trousers, ICHI designs are influenced by Scandinavian style and are, therefore, clean, fresh, feminine and stylish.

GREAT FOR:
Prints and easy to wear shapes by day or night.

WEAR IT:
Dressed down with trainers for a feminine look, or add drama with statement earrings and heels for the evening. Perfect capsule wardrobe staples.

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