Contemporary Danish brand, ICHI was launched in 1999 with the design ethos of providing ‘creative, brave and feminine‘ designs. Easy to wear, flexible, fashion-led pieces that quickly become seasonal must-haves.
THE LOOK:
From whimsical, hand-printed dresses to softly structured trousers, ICHI designs are influenced by ‘raw Scandinavian style’ – a bit boho, a bit feminine and a whole heap effortless style.
GREAT FOR:
Flexible day-to-night pieces that are as easy to wear as they are beautifully flattering.
WEAR IT:
Dressed down with sandals for a feminine summer look, or add drama with statement earrings and heels for the evening. Perfect summer, capsule wardrobe staples.
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