2NDDAY - Day Birger et Mikkelsen is the diffusion line from the Danish premium designer; founded by Keld Mikkelsen in 1997. THE LOOK: 2ndday encapsulates the bohemian roots of Day Birger et Mikkelsen but with an edgier contemporary look - think fine tailoring with a twist. GREAT FOR: This brand suits the modern woman who seeks out beautifully styled pieces in fine fabrics, with precise tailoring that have an identity of their own. WEAR IT: Add a pop of colour to your weekend wardrobe - from block colour knits to ombre dresses. 2NDDAY is great for when you want to look stylish and pulled together, with flattering tailoring in quality fabrics. Scandi cool at its finest.