Five Six Blue Ltd is committed to respecting your privacy and protecting your personal data. Please read our Privacy Policy carefully before using this website, placing an order, or subscribing to our newsletter.

This policy sets out the key information regarding how Five Six Blue Ltd uses your personal data and how it is processed. For the purposes of the General Data Protection Regulation (GDPR) from 25 May 2018, the data controllers for any personal information that we hold about you are: Five Six Blue Ltd, Units 4 & 5 Brightwell Barns, Waldringfield Road, Brightwell, Ipswich, IP10 0BJ, United Kingdom.


At Five Six Blue Ltd, we value your trust and are committed to maintaining our records with integrity and with your security in mind at all times. To that end, we do not sell, rent or trade email lists with any other organisation for marketing purposes.


Five Six Blue Ltd only collects your personal data for the processing of orders, payments, for back in stock items which you have specifically asked to be notified on and to provide you with a personalised shopping experience.

We may collect the following information about you:

  • Your name
  • Your contact details including postal addresses for billing and delivery, telephone numbers and email address.
  • Purchases and orders made by you.
  • Your online browsing activity on our website.
  • For placing of orders, your payment card type or payment gateway type.
  • Your communication and marketing preferences.
  • Your feedback and any correspondence from you.
  • Your preferences for back in stock items.


We use your details to complete and deliver your orders and manage your account for the following reasons:

  • To take your orders, process your payments and deliver the items that you have purchased.
  • To manage any registered account that you have with us, including managing your wish lists.
  • To verify your identity for crime, fraud prevention, detection, UK tax and related purposes.
  • With your explicit agreement, to contact you about promotional offers and products or services that we think may be of interest to you.
  • With your explicit agreement, to notify you about items that are back in stock or to recommend an alternative as outlined below (see ‘Back in Stock Notifications’).
  • To manage our customer service interactions with you.

Personal information that you provide will not be disclosed to a third party unless it is essential when processing your order (for example to a payment gateway partner or for delivery to you) or because Five Six Blue Ltd is required to do so by law (for example to a fraud prevention agency or to HMRC and Companies House for end of year accounts).

We may collate information about site traffic, sales, wish lists, and other commercial non-personal information but this is for internal review only and helps us to improve our site.


When you register with Five Six Blue Ltd online for an account, or purchase an item from our website, you will be offered the opportunity to opt into our email newsletter and other update services. If you choose not to opt in for this service, we will not send you alerts for new products, features, special offers, competitions or any other items of interest.

If you attend a pop-up event or purchase an item from Five Six Blue Ltd at a pop-up event, we will ask you whether you would like to subscribe to our newsletter. We keep any hard copy documents that you may complete at pop-up events to show that you have consented to receiving marketing communications from us.

If you choose to receive our newsletter emails you will be offered the opportunity to unsubscribe at any time. We currently use a third party provider, Mail Chimp, for our email marketing communications and we gather statistics such as links clicked to help us monitor and improve our email newsletters. For more information, please see Mail Chimp Privacy Policy here.

If we change our policy on disclosure to others, we will inform you and give you the choice of opting out, if it is legal for us to do so.

If you wish to contact us to regarding any personal information that we may hold about you, or to ask us to stop sending you emails then please contact us at:


For certain products and specific sizes it may be possible for you to sign up for an email stock alert so that you can be notified should that product/size come back in to stock.

Should you choose to sign up, we will attempt to notify you of a product being back in stock using the email address which you provide. We will aim to notify you within 90 days of your sign-up and we will email you no more than twice if the product has been returned to stock in the size that you wanted.

If we are unlikely to be able to source the particular product in your size again, we may instead notify you that this product is unavailable and may offer you a suggested alternative instead. Any such email would only be sent to your nominated email address once.

After 90 days from initial sign-up to an email stock alert, regardless of whether we have or have not sent you a stock notification or suggested alternative, we will delete your email address from our email stock alert system.

Signing up to an email stock alert is not a newsletter subscription nor is it opening an account with Five Six Blue Ltd.


Five Six Blue Ltd is committed to keeping your personal data safe and secure. Our Website uses the latest Secure Socket Layer (SSL) encrypted security and our third party payment gateways, use payment services in accordance with Payment Card Industry (PCI) data security standards directly from your browser.

Five Six Blue Ltd does not receive your full card details from any payment gateway. We only receive the last 4 digits, card type and amount in order that we can identify transactions and issue refunds as appropriate.

We do not store credit card details nor do we share any of your financial details with any 3rd parties.

We will not retain your data for longer than is necessary, and then only to comply with our responsibilities under English Law, HMRC for tax accounting purposes, or to assist law enforcement organisations in the detection, investigation or prevention of fraud, money-laundering or other criminal activities.


Cookies are a small file that ask permission to be placed on your computer. This technology is used to provide you with tailored information from a Website. A cookie is an element of data that a Website can send to your browser, and which your browser may then store on your system.

Cookies on our site are used for:

  • storing enquiry information, and
  • auto completing search or enquiry fields

Cookies may be sent to your browser to enable automatic log-ins upon further visits, as well as for content customisation.

If you are unhappy about accepting cookies, you can amend your internet browser settings to notify you when you receive a cookie. This will allow you to decide whether to accept cookies or not on a individual basis. You can also disallow them completely as well as deleting any cookies already saved onto your machine. You should note however that in some cases this might adversely affect your user experience as some site functionality will no longer work correctly.


Our website also uses a third party analytics company (Google Analytics) which sets its own cookie to perform this service.

Whenever you request a page through your browser, navigation and clickstream data such as:

  • your IP address
  • browser and version
  • operating system
  • date and time
  • the site from which you came
  • the search term you entered

are stored in a log file and/or database via Google Analytics. Any search terms that you enter into any site search are also logged. This information cannot be used to identify specific individuals, and is only used for:

  • website and system administration
  • research and development

This information is kept on a secure server hosted by our third party hosts as well as servers within Google. For more information, please see Google’s Privacy Policy here.


You have the right to enquire what personal information we hold on you. You can enquire at You have the right to ask for any personal data that we do hold to be deleted. We will delete personal data that we do not legally need to hold for HMRC or any other UK Government Agency but we cannot delete personal data that we are required by law to hold for prescribed periods of time (eg customer order data for UK tax purposes) until the prescribed time period has passed.